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A Featured samsung scd365 Article
Testimonials in Direct Mail Advertising Sales Letters Must Sound Groovy - Dude
If you want to improve your sales letters, read movie
reviews. One of the most common criticisms brought
against new movies is that the characters are wooden
and one-dimensional. Their actions are predictable.
Their speech is predictable.
Remember this when you decide to include a
testimonial in your direct mail advertising letter.
Putting a testimonial in your sales letter will only help
your case and persuade prospects to respond if the
testimonial sounds authentic.
So listen hard when you're listening for good
testimonials. Listen for the phrase that is
ungrammatical, the thought expressed in the
vernacular. Listen for the observations from satisfied
customers that sound real.
Then quote those testimonials verbatim, keeping the
grammatical mistakes if possible. Your testimonials
need to have an authentic sound to them, a sound that
you cannot reproduce with your own pen. So let your
customers speak for you by letting them speak for
themselves. You'll sound more convincing precisely
because they do.
Here's an example of what I mean. One of my clients,
who makes commercial earth moving equipment,
wanted to persuade owners of competing graders to
take a test drive in my client's grader. The problem is,
many prospective customers own Caterpillar graders
and have a loyalty to the Caterpillar brand that borders
on religious fanaticism.
My client wanted to persuade these tough prospects
that blade hands who operate my client's grader are
more comfortable and productive than those who
operate competing machines.
Problem was, my client couldn't exactly say that in
their own words. They would sound like they
were boasting. Besides, they are biased, right?
I decided to make this proposition by way of a
testimonial. I searched the company's sales literature
and dealer newsletters, and found a pearl that came
out of the mouth of a blade hand who works for an
earth moving company in Frisco, Texas. I quoted him
by quoting how his company president quoted him:
"All of our guys were Cat hands, but after we put a 772
into the hands one of our number-one blade hands,
when he started running that blade, about a week later
he said, 'Don't go bringing that Caterpillar
back.'"
I couldn't have said that any better if I'd tried. So I
didn't.
---- ? 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message). |
Audio Books: From Books on Tape to Downloadable Audio Books
In the early sixties, someone thought, "Hey, wouldn?t it be great if we could listen to books instead of reading them?" and audio books were born. Audio books gained popularity shortly after in America as "books on tape" and then as technologies advanced, audio books came out as "books on CD." The biggest lure was the fact that people could enjoy books in places other than the easy chair. Books suddenly became group activities, and whole families could enjoy a good book together while out for a Sunday drive.
With recent technological advances, audio books are once again evolving. The Internet has brought about a whole new generation of downloadable digital audio books that you can listen to on your computer, mp3 player or CD player. The major advantage is still the same as it was in the sixties -- convenience, with the only difference being the extent of the convenience.
Nowadays, you don't have to go all the way to the book store or grocery store to find an audio book. You can shop, download, burn, copy and transfer audio books right in the comfort of your home. In addition, you can listen to downloadable audio books on a variety of media devices. Before the advent of downloadable audio books, you could only listen to the original books on tape on tape decks. You can find audio books in downloadable mp3 format. And just about anything, including recordings of radio shows in the 1920s to the 1950s as well as plays (something that at one time could only be enjoyed as part of an audience in a theater) can now be enjoyed in downloadable format.
The popularity of audio books in modern society is apparent in the fact that audio books can now be found in just about every single public library in North America, and an ever increasing amount of libraries are offering their patrons downloadable audio books. The system works the same as borrowing a regular old fashioned book where a member downloads the audio book and after a period of time, the file becomes inactive. This is controlled by a DRM (Digital Rights Management) program, which automatically checks files in and out. Once downloaded to your computer, the files can then be transferred to your mp3 player or burned onto a CD. On the "due date," the DRM automatically checks the file back into the system. At this time, the audio book can no longer be played on your computer or portable media device. It can, however, still be played from a burned CD.
If you have a computer and Internet access, you no longer have any excuse for not enjoying a good book every once in a while.
Margret Lilin is the webmaster at AudioBookFanClub.com, an online mega store that provides a wide selection of discounted audio books in various categories. The site constantly gives away surprise gifts and bonuses to subscribers and customers. To search for bargain MP3 players please visit our sister site IncomePlaza.com |
samsung scd365 Products we recommend
AudioQuest Unterminated X2 50 (White) Unterminated X2 Speaker Cable (50)
Designed for long runs, Audioquests X2 speaker cable pumps out performance every step of the way with its concentric Long-Grain Copper conductors and large, 14 AW gauge. Audioquest has dedicated 20 years to producing the highest caliber audio and video cables, and all of their hard work has elevated their cables to the component level. And as a component, these cables will drastically improve the quality of sound and video of every other component in your home-theater quiver. Really.
Price: 79.80
AudioQuest CFBASSET 4 Banana plug connector
Maintain the integrity of your home theater components with genuine AudioQuest cable adapters. AudioQQuests Direct-Silver, silver-plated CF banana/BFA plug fits securely into any standard banana jack, giving you the cleanest sound possible.
Price: 24.80
Frigidaire FAK083J7V 8,000 BTU Room Air Conditioner
Get great cooling for small areas with this 8,000 BTU room air conditioner by Frigidaire. Dont settle for close-quarters cooling; bring the temperature down in the whole room!
Price: 299.98
KitchenAid KSB580NK Custom Metallic Series 5-Speed Blender
KitchenAid#174; has done it again. With a 0.9 horsepower motor, the KSB580NK is the most powerful premium blender currently available.
Price: 149.80
Headlines on samsung scd365
RocketNews
Examples: 'George Bush', 'Germany' or Apple
samsung portable dvd
Labels: mdrds3000 | monitors for sale | monitors on sale
A Featured samsung scd365 Article
Testimonials in Direct Mail Advertising Sales Letters Must Sound Groovy - Dude
If you want to improve your sales letters, read movie
reviews. One of the most common criticisms brought
against new movies is that the characters are wooden
and one-dimensional. Their actions are predictable.
Their speech is predictable.
Remember this when you decide to include a
testimonial in your direct mail advertising letter.
Putting a testimonial in your sales letter will only help
your case and persuade prospects to respond if the
testimonial sounds authentic.
So listen hard when you're listening for good
testimonials. Listen for the phrase that is
ungrammatical, the thought expressed in the
vernacular. Listen for the observations from satisfied
customers that sound real.
Then quote those testimonials verbatim, keeping the
grammatical mistakes if possible. Your testimonials
need to have an authentic sound to them, a sound that
you cannot reproduce with your own pen. So let your
customers speak for you by letting them speak for
themselves. You'll sound more convincing precisely
because they do.
Here's an example of what I mean. One of my clients,
who makes commercial earth moving equipment,
wanted to persuade owners of competing graders to
take a test drive in my client's grader. The problem is,
many prospective customers own Caterpillar graders
and have a loyalty to the Caterpillar brand that borders
on religious fanaticism.
My client wanted to persuade these tough prospects
that blade hands who operate my client's grader are
more comfortable and productive than those who
operate competing machines.
Problem was, my client couldn't exactly say that in
their own words. They would sound like they
were boasting. Besides, they are biased, right?
I decided to make this proposition by way of a
testimonial. I searched the company's sales literature
and dealer newsletters, and found a pearl that came
out of the mouth of a blade hand who works for an
earth moving company in Frisco, Texas. I quoted him
by quoting how his company president quoted him:
"All of our guys were Cat hands, but after we put a 772
into the hands one of our number-one blade hands,
when he started running that blade, about a week later
he said, 'Don't go bringing that Caterpillar
back.'"
I couldn't have said that any better if I'd tried. So I
didn't.
---- ? 2007 Sharpe Copy Inc. You may reprint this article online and in print provided the links remain live and the content remains unaltered (including the "About the author" message). |
Audio Books: From Books on Tape to Downloadable Audio Books
In the early sixties, someone thought, "Hey, wouldn?t it be great if we could listen to books instead of reading them?" and audio books were born. Audio books gained popularity shortly after in America as "books on tape" and then as technologies advanced, audio books came out as "books on CD." The biggest lure was the fact that people could enjoy books in places other than the easy chair. Books suddenly became group activities, and whole families could enjoy a good book together while out for a Sunday drive.
With recent technological advances, audio books are once again evolving. The Internet has brought about a whole new generation of downloadable digital audio books that you can listen to on your computer, mp3 player or CD player. The major advantage is still the same as it was in the sixties -- convenience, with the only difference being the extent of the convenience.
Nowadays, you don't have to go all the way to the book store or grocery store to find an audio book. You can shop, download, burn, copy and transfer audio books right in the comfort of your home. In addition, you can listen to downloadable audio books on a variety of media devices. Before the advent of downloadable audio books, you could only listen to the original books on tape on tape decks. You can find audio books in downloadable mp3 format. And just about anything, including recordings of radio shows in the 1920s to the 1950s as well as plays (something that at one time could only be enjoyed as part of an audience in a theater) can now be enjoyed in downloadable format.
The popularity of audio books in modern society is apparent in the fact that audio books can now be found in just about every single public library in North America, and an ever increasing amount of libraries are offering their patrons downloadable audio books. The system works the same as borrowing a regular old fashioned book where a member downloads the audio book and after a period of time, the file becomes inactive. This is controlled by a DRM (Digital Rights Management) program, which automatically checks files in and out. Once downloaded to your computer, the files can then be transferred to your mp3 player or burned onto a CD. On the "due date," the DRM automatically checks the file back into the system. At this time, the audio book can no longer be played on your computer or portable media device. It can, however, still be played from a burned CD.
If you have a computer and Internet access, you no longer have any excuse for not enjoying a good book every once in a while.
Margret Lilin is the webmaster at AudioBookFanClub.com, an online mega store that provides a wide selection of discounted audio books in various categories. The site constantly gives away surprise gifts and bonuses to subscribers and customers. To search for bargain MP3 players please visit our sister site IncomePlaza.com |
samsung scd365 Products we recommend
AudioQuest Unterminated X2 50 (White) Unterminated X2 Speaker Cable (50)
Designed for long runs, Audioquests X2 speaker cable pumps out performance every step of the way with its concentric Long-Grain Copper conductors and large, 14 AW gauge. Audioquest has dedicated 20 years to producing the highest caliber audio and video cables, and all of their hard work has elevated their cables to the component level. And as a component, these cables will drastically improve the quality of sound and video of every other component in your home-theater quiver. Really.
Price: 79.80
AudioQuest CFBASSET 4 Banana plug connector
Maintain the integrity of your home theater components with genuine AudioQuest cable adapters. AudioQQuests Direct-Silver, silver-plated CF banana/BFA plug fits securely into any standard banana jack, giving you the cleanest sound possible.
Price: 24.80
Frigidaire FAK083J7V 8,000 BTU Room Air Conditioner
Get great cooling for small areas with this 8,000 BTU room air conditioner by Frigidaire. Dont settle for close-quarters cooling; bring the temperature down in the whole room!
Price: 299.98
KitchenAid KSB580NK Custom Metallic Series 5-Speed Blender
KitchenAid#174; has done it again. With a 0.9 horsepower motor, the KSB580NK is the most powerful premium blender currently available.
Price: 149.80
Headlines on samsung scd365
RocketNews
Examples: 'George Bush', 'Germany' or Apple
samsung portable dvd
Labels: mdrds3000 | monitors for sale | monitors on sale
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